Is This The Next Big Thing In The Health Sector?

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Habit offers something that might seem like science fiction, but it is in fact a reality. The idea is really quite simple, but it takes a lot of effort to implement. The service starts with a sample of your DNA, which is tested to discover the best diet for your particular genome. From these results, the service produces a customized meal plan that includes the perfect balance of nutrition for you to reach optimal health.

The Habit System
An in-home nutrition kit is the first step on your quest to become the optimal version of your physical self. This kit includes a number of helpful elements for determining your optimal diet. It comes with the Habit Challenge Shake, which is a delicious drink formulated to find the ideal ratio of proteins, fats, and carbs for your physique. It also includes three blood sample kits that measure various indicators of nutritional needs, and three DNA sample kits that look for genetic markers for dietary requirements. The kit also includes a digital questionnaire for your most important physical attributes, like height and weight.

After you’ve completed each test, you send the various samples and measurements back to the company. They will analyze your samples and produce a report of your biology so you can easily understand your results. You’ll also get a dietary plan that includes nutritional plans that are geared to your specific needs.

Habit also offers full meals that are curated for your plan. You can order breakfasts, lunches, and dinners, and you can choose how many of each you want for each delivery. Deliveries are made between one and three times per week, and your subscription renews automatically each week. You can also cancel at any time if you decide you no longer want the subscription.

The Habit Difference
There are no other meal delivery plans like Habit available anywhere. Since the service uses science as a foundation for their personalized plans, it takes the idea of meal prepping to a whole new level. It takes into account a vast range of metrics that include both your genotype and phenotype, and that vast array of perspectives allows the service to generate amazingly accurate meals that are fully cooked and delivered straight to your home.

The service not only includes a personalized meal plan, but it also comes with the help of a nutrition coach that helps you reach your fitness and overall health goals. You can get advice about meal ideas as well as help with setting goals that you can realistically reach. Your coach is available via phone or text so you can get help at a moment’s notice no matter where you are. You won’t want to miss the experience of Habit if you’ve tried other meal plans and found them lacking.

Habit Meals
Since each meal plan is custom designed for each user, there are no standard meal plans or menus. Everything is personalized, so even though there are some standard options in terms of the number of meals you can get, there are no repeated menus that everyone receives. You can decide how many meals you want each week and how often they are delivered.

You can order meals from your custom menu every Sunday evening, and you’ll be given options for breakfast, lunch, and dinner. You must make a final order by just before midnight on Tuesday, and you can alter each order so every week is customized to the specific schedule and needs for the week.

Any allergies that you have can be taken into account by the service. If you follow a vegetarian or vegan diet, that can be handled by Habit as well. The service is made to handle any specific dietary needs or preferences while still providing unparalleled nutrition suited perfectly for you.

Habit Pricing
When you first get started with Habit, you’ll have to pay $299 along with a $10 shipping fee for the initial nutrition kit, and that includes the test results, nutrition plan, and live dietary coaching.

Meals are various prices for each, but breakfasts range from $7.99 and up while dinners and lunches range from $13.50 and up. If you order more meals at once, you get a better per meal price. All meals are shipped free of charge.

Available Areas
You can order a Habit test kit no matter where you are in the United States, except Rhode Island, New York, and New Jersey. The meals were available only in the San Francisco Bay area until the end of 2017, but the demand was so high in the local and national scale that the meal delivery service has been paused so the company can streamline their abilities to offer nationwide meal plans.

Once meals are available again, we at The Next Big Thing editorial team will inform our readers. We have already found that this service is quite good at establishing meal plans and nutrition goals, and once the meal plans are offered again, the company will become a powerhouse in the home meal delivery service.


  • Science-Backed Nutrition Plans
  • Custom Meal Plans
  • Home-Delivered Cooked Meals
  • Allergy and Dietary Restriction Compatible
  • Custom Menu w/ Multiple Meals
  • Variable Meal Count Each Week
  • Free Meal ShippingCons 
  • A bit pricey for those on a budget

The Next Big Thing editorial team has reviewed the Habit service, and we are quite impressed with this offer. These sorts of comprehensive services are rare, and the use of true science as a foundation for optimal nutrition is possibly the future of food science. The meals are delicious and professionally curated and prepared, and they are shipped for free. While the initial Habit Core Kit is a bit expensive, it is still worth the cost if you can work it into your budget. With the number of components that are analyzed by professional nutritionists and geneticists, it would be difficult to supply the kit at a cheaper cost.